In the highly competitive mobile games industry, where developers want to create new and innovative games, the partnership with the publisher is critical to market success. Nevertheless from a developer’s point of view, it is sometimes unclear as to what the publisher wants and the process involved, with developers often failing to fulfil the criteria publishers are looking for. At the same time the challenge for the publisher is how to differentiate themselves in the competitive market and maintain their position within the value chain by choosing suitable titles, finding new and different routes to market and maximising revenue. Understandably not one shape fits all, with each scenario offering a new challenge.

For those involved in developing and publishing mobile games, or those who want to understand the process, this is an event you should not miss!

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