Hello Technologies' Process Automation Solutions

Kevin Yang had been working in the United States for 10 years as a software architect in Oracle Corporation when he noticed that there was a market for business process automation software. Returning to Singapore in 1997, he started Hello Technology and started exploring software applications that dealt with business process optimisation and disaster scenario management.

After securing venture funds in 2000, the company started the software development proper and a product was ready within two years. Since then the company has been doubling in size and revenue year-on-year.

The premise for the company's business is simple: it views each enterprise or organisation as a group of people performing their job based on a set of business rules and processes. At the same time, it recognises that people are often the cause for process inefficiency and ineffectiveness.

The company's software and services help overcome this bottleneck and mobilises people more reliably. "What we mean by mobilisation is having the right people at the right place at the right time doing what they need to do," said Yang. "We translate business processes on paper into efficient results in the real world by reducing the margin for human error."

The company's software enables large enterprises or organisation to implement reliable, seamless and secure delivery of real-time mission-critical information to their customers and partners. They can also deploy this internally to their staff across different delivery media. A separate product enables scalable and secure mass mobilisation of the public, mobile workforce, or consumers in real time. This would be used typically in military or civil defence agencies where disaster process mobilisation is required.